Imagine there’s a Creative Director named Gene. Picture him. Let’s say he works for Google, leading creative on Android. And before that he was activating big ideas at Verizon while also leading their Brand Voice team. Imagine that this “Gene” also worked on the Department of Health and Comcast, as well as lots of funny things. Now visualize him having a head for strategy, too. Well, get ready, because you’re not going to believe this: there actually is a Gene. And I’m him.