Verizon Visa Card 

Verizon | Product Launch + Integrated Campaign
In 2020, Verizon launched a new, completely different product: a credit card. But this wasn’t just some store card; it was an actual credit card that you could earn rewards on every day purchases—gas, groceries, dining, you name it. I co-led launch executions across various media and channels, including dotcom, retail, digital advertising, social and TV. I also worked closely with partner agencies, including Rauxa, to help bring the new product to life.