myPlan
Full-scale 360 Product Launch & Campaign
In 2023, Verizon launched a completely new way to get Unlimited plans. It was their biggest launch in years. I worked with multiple departments within the company, as well as with partner agencies, to direct, write and strategize across nearly all executions, ensuring the work stayed on brand and on strategy.
New Device Launches
Integrated Campaigns
I co-led integrated campaigns for pretty much every new-device launch during my time on the campaign team. Oh, look: Here’s one now…
Verizon Visa Card
Full-scale 360 Product Launch & Campaign
Co-led the launch of Verizon’s first-ever credit card—from developing language, working with internal teams across the organization, and directing partner agencies.
