Token of Love

Verizon | Social Activation
Bad Valentine’s Day gifts. Yes, it’s very much a thing. Toasters, toothbrushes, ketchup packets. Yes: ketchup packets. So, in 2022—when NFTs were still very much a thing—we helped make worthless gifts…worth something, by turning them into ultra-collectible NFTs created by an established NFT artist: Chibi Labs.

🏆 One Show Shortlist 🏆

All the NFTs we created for people who received bad Valentine’s Day gifts, in all their glory, all available on OpenSea.

Results
Garnered 8.3M+ organic impressions
Interaction rate of 5.63% on Twitter (+280% above platform benchmark of 1.48%)
Drove a 0.33% Comment Rate on Twitter, ranking #1 out of all content categories and 10x above the platform average
An NFT toothbrush auctioned for over $100K