Some people want nothing to do with traditional cable packages. So they cut the old cable-TV cord.
This campaign launched at a time when watching live TV without those packages could be tough. Which meant you were susceptible to nightmarish things like spoilers. Enter Stream TV from XFINITY. With Stream TV, you can watch live TV on any of your devices, without a cable package. In other words, you can Go Live with Stream TV. Which can reap you many benefits.
This social campaign highlighted some of those key benefits. Also, it generated affinity for a brand that was decidedly lacking in affinity.