Stream TV

Xfinity | Social Campaign
This campaign launched at a time when watching live TV without traditional cable packages could be tough. Which meant cable-TV cord-cutters were susceptible to nightmarish things like spoilers. With Stream TV, you can watch live TV on any device, without a cable package. This campaign highlighted some key benefits—and generated affinity for a brand that was decidedly lacking in it.

Shortly after a hit show aired, we went live with these static posts: spoilers to that specific show, with key pieces of information redacted. Of course, the best way to fill in those blanks is with Stream TV.