SeacoastBank

Rebranding the Bank

The Client
Seacoast Bank, the sixth-largest publicly traded bank based in Florida, has been serving Floridians well for almost 90 years. Now, in an era of proliferating technology and with the growing popularity of online and mobile convenience banking, Seacoast needed help positioning themselves for the future.

The Ask
While they significantly expand operations in Central Florida, Seacoast tapped us to rebrand their identity to showcase them as a community bank with the products, services and technological capabilities of a large bank.

Our manifesto encapsulated where we wanted to take the brand and set the foundation for all our work.

What does it mean to be fully invested?

In the world of banking, answers vary depending on whom you ask and where you put your money.
So, instead of defining the term, let's redefine it.

This is about being local and proud of it. It's about being fully plugged into the technologies of modern convenience, yet old-fashioned enough to believe that a bank is more than a building. After all, it's the building of relationships and trust that still pays long-term dividends here.

Is there a place for personal attention in the era of impersonality? Is there room for integrity and trust and service and expertise in the financial equation?

Simply put, the answer is yes. In fact, you can bank on it.

So let's go beyond dollar signs and bottom lines and talk about what a bank could be and should be and is.

Invested. Committed. Dedicated to customers, community, and an enduring philosophy.

In other words, better. Better by all accounts.

From there, we redesigned their logo.

We then created a campaign that included print, out-of-home and digital executions.

Here are some more print examples.

Television helped further reinforce our brand and what it stood for.