Let's face it: most companies' benefits packages read like stereo instructions. It's confusing. Mundane. There are words in there most humans don't use. So, at the end of the day, nobody understands what they're actually getting in their benefits package—and how to get the most from it.
Change the way ComcastNBCUniversal talked about benefits to their employees in order to help them plus-up their physical, emotional and financial wellbeing. Our target:
everyone who works at the company—from NBC stars like Jimmy Fallon to employees working at Universal Studios' amusement parks to Comcast call-center employees.
Create a brand platform for the Global Benefits Team at ComcastNBCUniversal. A platform with a strong, consistent brand voice and look-and-feel. A platform that simplified and humanized benefits.
Kickoff: Healthy Week
We kicked off the new platform during a major benefits initiative at ComcastNBCUniversal called Healthy Week: a week in which the company demonstrates how select benefits can help employees lead a healthier, more productive lifestyle. It's an important week, as it occurs each year prior to Open Enrollment.